Dialed Native Ad Prompts

The full Dialed native ad production stack. This isn't a single prompt — it's a 5-stage pipeline that takes you from a product + market research → to 3 personas × 5 angles of researched concepts → to finished, paste-ready Meta ad copy (1,100–1,400 words per variation, 3 hook variations + shared body + CTA + 3 headlines) → to production-ready image generation JSON.

Two perspective tracks built in: personal story (first-person narrator native, runs from a personal Facebook page) or third-party editorial (community/theme/authority page format, runs from a whitelisted theme page). Pick the perspective based on your funnel architecture.

What's inside the doc

1. Native Ad Concept Generator V2 — the upstream research → angle prompt. Takes a product, landing page URL, and market research and reverse-engineers 3 personas with 5 angles per persona. Each angle includes the full Problem → Utility → Mechanism chain, awareness + sophistication positioning, story framework spine, mirror moments, and the primary text direction. This is where every winning ad starts.

2. Native Ad Copywriter — Personal Style — takes a chosen angle from the Concept Generator and produces finished first-person native copy. 3 hook variations using different psychological entry points (Confession / Symptom Recognition / Failed Attempt Catalog / External Event / Witness Moment / Mechanism Tease / Anti-Ad Declaration / Timestamp Anchor), shared body, shared CTA, 3 headlines. 1,100–1,400 words per variation. Engineered for the "See More" cut, the micro-tension chain, and the anti-AI voice.

3. Editorial Native Ad Copywriter — Third-Party Style — same input, different perspective. Runs from a community/theme/authority page format. Built on Schwartz's Camouflage Principle — borrows the page's stored institutional trust to channel mass desire onto the product. Five voice archetypes available (Survey Reporter / Investigative Observer / Community Curator / Research Translator / Industry Whistleblower). Brand stays invisible until the CTA.

4. Copy-to-Image JSON Converter — Personal — takes the finished copy and produces 3 production-ready JSON image gen prompts (one paired with each hook variation). Engineered for iPhone realism, the 0.8-second scroll-stop window, and the image-to-copy bridge. Native UGC aesthetic locked in at the JSON level — no studio energy, no product visibility, no AI smoothness.

5. Copy-to-Image JSON Converter — Editorial — same conversion for the editorial track. Engineered for community journalism aesthetic (evidence documentation, over-shoulder research, accumulated pattern capture) instead of personal first-person imagery. Activates news-processing mode instead of personal-recognition mode.

How to use it

Pick your perspective first. Personal track if you're running from your own personal Facebook profile or a personal-feel page. Editorial track if you're running from a whitelisted community/theme page with established authority.

Then the workflow:

Critical: the prompts work TOGETHER. Don't skip the Concept Generator and feed a freestyled angle into the Copywriter. The angle direction's persona, mirror moments, voice profile, and awareness/sophistication positioning are the inputs the Copywriter expects. Skip the upstream work and you get generic output.

The kickoff snippet (paste after the Copywriter prompt):

Now you are going to begin by transforming the brief provided from concept [insert number] with its 5 angles requiring 3 variations each into full, money printing personal style copy. These will run from the [insert name] personal facebook page, a normal facebook page of [marketing angle of this facebook whitelist page]. You will use the prompt provided titled native ad copy writer to make the full copy needed. MAKE ME MONEY!

Same pattern for the editorial track — swap "personal style" for "editorial style" and reference the editorial copywriter.

When to use it

Use this pipeline when:

• You have a winning product or offer and need a full native ad launch (copy + image + headlines) for Meta
• You're scaling a brand and need volume — the pipeline produces 9 unique ad combinations from a single angle (3 hooks × 3 headlines), and 15 angles per concept run = 135+ possible ad variations from one Concept Generator run
• You're testing native against catalyst against advertorial and want a control native version that's built on real psychological architecture, not vibes
• You're handing native ad production off to a team member and need a system that produces consistent quality without copywriting talent on the receiving end

Use the Personal track when:

• You're running from your own personal Facebook page (or one set up to look like a personal profile)
• The angle benefits from first-person vulnerability (confession, failed attempt catalog, symptom recognition from a single narrator's POV)
• Your audience is Jaded/Exhausted sophistication — personal story beats editorial for these segments

Use the Editorial track when:

• You're running from a whitelisted community or theme page with established authority and following
• The angle benefits from third-party authority (survey data, investigative observation, mechanism revelation framed as community reporting)
• Your audience is Hostile sophistication — they've stopped trusting personal testimonials entirely. Editorial format routes around their ad-detection system through Schwartz's Camouflage Principle
• You're in a regulated category where personal claims create compliance risk — editorial format makes claims through reported community findings rather than direct testimonial

Not for:

• Advertorials (use the advertorial workflow gatekept in Module 7 → Advertorials Breakdown)
• Catalyst ads where the hook is built around a specific external event (cross-ref Module 7 → Catalyst Ads Breakdown)
• Short-form Meta primary text where you only need text + headline (use Plug & Play → Primary Text + Headline Creation Prompt)

The prompt

Open in GDrive → docs.google.com

The doc contains all 5 prompts in order. Copy each section separately into your model when you reach that step. Recommended setup: a Claude project with the full doc loaded as a knowledge file, then run each phase as a separate conversation.

Cross-references

• Module 3 → Using Claude to Automate Your Entire Stack (Catalyst, Videos, Native, Advertorials sub-pages) — the broader Claude automation context this pipeline fits into
• Module 5 → Customer Research — the upstream raw market research that feeds the Concept Generator V2 inputs. Garbage in, garbage out — spend serious time here before you run the pipeline
• Module 5 → The Brief & Concept Tracking System — how to track the 15 angles per concept run as you test them, isolate which awareness × sophistication × angle combos are converting
• Module 7 → Native Ads Breakdown — the strategic frame for native ads as a category. Required reading before running this pipeline
• Module 7 → Catalyst Ads Breakdown — the catalyst hook framework Brandon references inside the Concept Generator (Phase 7: The Catalyst + Native Hybrid)
• Module 7 → Advertorials Breakdown — the Eugene Schwartz / Edward Bernays roots that the Editorial Copywriter's Schwartz Camouflage Principle is built on
• Plug & Play → Primary Text + Headline Creation Prompt — the lighter-weight prompt for when you only need text + headlines for an existing creative, not a full native ad build

What's gatekept inside the masterclass

2 of 5 free prompts in this section. The full prompt library inside the RunItUp Masterclass goes much deeper on the native ad stack and adjacent workflows:

• The catalyst ad concept generator — same depth as this Native Ad Concept Generator V2, but for catalyst-framed hooks built around regulatory events, discovery moments, and demographic catalysts
• The advertorial concept + draft generator — takes the angle and produces a 2,000–3,500-word advertorial with story arc, mechanism reveal, and conversion architecture
• The AI UGC script generator — takes the angle and produces 15–60 second video ad scripts optimized for AI avatar voice or live UGC creator delivery
• The customer research extraction prompt — takes raw Reddit threads, Amazon reviews, and competitor ad comments and produces the structured market research input the Concept Generator V2 expects
• The creative brief generator — takes the finished copy and produces the production brief for video editors, image editors, or AI UGC tools
• The landing page copy iteration prompt — ensures the ad → page handoff is congruent on awareness, sophistication, and language fingerprint (cross-ref the Phase 0 Landing Page Brief inside the Concept Generator V2 — same principle applied bidirectionally)
• Live updates — every prompt iteration as I refine them inside my brand. The prompts above are V2 — V3, V4, V5 will drop as I evolve them, and live masterclass members get the updates the same week

Want the full prompt library + Loom walkthroughs + live updates as the prompts evolve? All inside the RunItUp Masterclass → Join here

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