The Three Cases
Case 1 — Mickey: $1K days to $1M months in under 30 days. Mid-stage operator scaling toward multi-brand territory under my weekly consulting plan. The case where another operator applies the playbook and it compounds fast.
Case 2 — $750K in 63 Days. My own brand. ~$600/day to $44K single days inside 63 days, $750K cumulative revenue. The case where I apply the playbook to a stuck early-stage brand and scale it to mid-stage.
Case 3 — $15K Days to a $60K Hole. My first ever winning regular DTC product. $100K weeks at 30% margins, then a Shopify hold and $60K in refunds I couldn't outpace. The case where I learned the playbook by getting killed by every principle I now teach.
What the trio teaches together
- Diagnose the actual constraint before deploying. Cash flow, conversion leak, creative bottleneck, team capacity — different brands have different constraints at the same stage. Diagnose right, compound 10x faster than the operator pushing on the wrong lever.
- Prelanders + whitelisting + Inflated Bid Cap is the scaling architecture. Same architectural decision deployed across all three brands. Same compounding effect.
- Cash flow > revenue. The brand that scales is the brand that manages cash. The first winner died ignoring this. The other two scaled because they didn't.
Reading order
Listed below in insane-first order — Mickey ($1M months) → $750K brand → $15K Days to a $60K Hole. Read in this order for the strongest progression of "what's possible" → "how I built mine" → "how I learned the lessons."
Or read chronologically: start with the $60K hole (origin lessons), then $750K (my personal scale), then Mickey (coaching applied). Both orders work. The principles compound regardless of sequence.
The cases
🚀 $1K Days to $1M Months in Under 30 Days
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